Welcome to Hippo Pages!
What is a landing page?
A landing page is designed with one purpose in mind. It’s there to convert visitors into leads. For example, if you create a social media or pay per click (PPC) campaign for your business, you could create a landing page to gather the information from all the people that click on your advert.
Encouraging a visitor to hand over their information isn’t as simple as asking them to part with their details. Most landing pages contain a form that allows you to capture a visitor’s information in exchange for a desired offer. This could be anything from a free e-book, course, a paid for item, or just to sign them up to your mailing list.
Why do you need a landing page?
What value do you put on the last thing that you purchased? Think about how valuable it would be to know more information about the people who buy things from you or who are interested in your product.
We use money every day to pay for goods and services and a landing page is the same. Your visitor receives a valuable product in exchange for equally valuable information. It’s a win-win situation.
You wouldn’t buy something that you didn’t want or need and, in the same sense, a visitor won’t. The initial interest that made them click through to find out more enables you to discover whether you are targeting the correct audience.
Collecting information from your visitors enables you to gain a fantastic insight into how well your target audience is responding to your marketing. Having this information at your fingertips can ensure that you can better target your advertising budget on future campaigns.
The online form can also provide you with the information needed to start a mailing list, enabling you to send information about your business and new products straight to your visitors’ inboxes. Since the introduction of GDPR it is illegal to purchase EU based mailing lists, so having the details of a captive and interested audience is an invaluable tool.
How can I help you?
- Hippo Pages can design, build and host your landing page for you even if you don’t have your own website.
- We will also help you to tailor your page to fit your target audience, helping you to get the most out of your project.
Pages start from as little as £50